This webpage is made up of all the most recent data, insights, and traits you'll need that may help you know how individuals in Hong Kong use digital equipment and services in 2024.
Note: over the past 12 months, we’ve made some essential changes to how we calculate social networking user quantities, as well as the data sources that we use to inform these calculations have also made important and vast-ranging revisions for their printed figures throughout that time period.
But the clear distortions that regularly surface in X’s inferred gender data may very well be thanks largely on the substantial quantity of “non-human” accounts that element in X’s active person data (e.
For this reason, we recommend caution when comparing the social websites user values printed in this 12 months’s experiences with These published in preceding years, Specially since modifications in noted values will be the result of “corrections” while in the resource data, and variations in real user behaviour.
Also, we’ve observed some especially bizarre tendencies within the data described in X’s advertising equipment over the past 12 months, so we’d advise caution On the subject of analysing these X figures.
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On the other hand, note that LinkedIn’s promotion equipment publish audience arrive at data based upon total registered associates, as an alternative to the every month active customers that sort The idea from the ad achieve figures posted by most other social networking platforms.
Even so, it’s vital that you stress that these advertising and marketing access figures are certainly not similar to month to month Energetic user figures, and there may be significant variances in between the size of X’s ad viewers and its complete Lively person base.
Be aware: LinkedIn’s promotion means only publish audience gender data for “feminine” and “male” consumers.
Enable’s acquire a closer evaluate what the most recent numbers inform us, starting with some valuable context associated with the population of Hong Kong.
Even so, complexities associated with the collection and analysis of Net consumer data signify that it may possibly usually choose various months prior to investigation is ready for publication.
The organization’s often revised figures propose that Instagram’s ad reach in Hong Kong was such as forty nine.four percent of the full population Initially in the 12 months.
Just just before we get to the full report, Here are several suggestions for additional looking at, that may present more more info context for our full list of Digital 2024 numbers for Hong Kong:
This contrasts While using the gender data offered inside the advertising and marketing tools of platforms like Fb, which depends on the gender that buyers by themselves enter in their unique profile.